QuickSet Data Insights – United States TV Installed-Base

U.S. TV Installed-Base Brand Year Treemap

  • Median Age

    Graceful handling of older televisions is essential for mainstream video delivery platforms as more than half of the installed base in United States is pretty dated in technology terms. How dated? More than 5 years old!

  • Brand Fragmentation

    The market is fairly fragmented with new brands showing up and old ones going away, however the top two brands, Samsung and VIZIO, hold ~40% of the installed-base market.

  • AVR or …

    In recent years, there has been a major drop in traditional AVR usage and a consumer transition to soundbars. How big of a drop? More than 80% drop!

On a lighter note, the traditional service providers still dominate the “input 1” on the TV, and we mean that literally as those set-top boxes are connected to HDMI 1 input in ~60% of the installations!