QuickSet Data Insights – U.S. TV Installed-Base November 22, 2016
Data driven design decisions help address realities of the video delivery market, ranging from installed-base of legacy AV devices that still need to access content to trends in penetration of new capabilities allowing for introduction of new services. We use similar data points in prioritizing features intended to address both, to bring compatibility with legacy and expose new features through new connectivity protocols.
Graceful handling of older televisions is essential for mainstream video delivery platforms as more than half of the installed base in United States is pretty dated in technology terms. How dated? More than 5 years old!
The market is fairly fragmented with new brands showing up and old ones going away, however the top two brands, Samsung and VIZIO, hold ~40% of the installed-base market.
AVR or …
In recent years, there has been a major drop in traditional AVR usage and a consumer transition to soundbars. How big of a drop? More than 80% drop!
On a lighter note, the traditional service providers still dominate the “input 1” on the TV, and we mean that literally as those set-top boxes are connected to HDMI 1 input in ~60% of the installations!