With the rise of voice technology and thanks to players such as Alexa and Google Home, people are embracing a new way of engaging with the things around them. According to Smart Audio Report from NPR and Edison Research, approximately 18% of people living in America owned a smart speaker in July 2018, or roughly 43 million people. That is up from 16%, or 39 million people, in January.
A study done by Parks Associates estimates that 55% of U.S. broadband households will have a smart speaker with a voice-based personal assistant by 2021.
