QuickSet Cloud insights: Our journey so far

QuickSet Cloud is always hard at work making lives easier in everyday scenarios, even when you don't see it! QuickSet Cloud was introduced in 2015 to expand QuickSet capabilities, including discovery & detection algorithms. By September 2016, we introduced newer features such as Predictive Discovery. Shortly after, with strong demand for our cloud services, it was evident that we would soon grow out of the space we were at, and by the end of 2016 we made a major migration to Microsoft Azure. Today, QuickSet Cloud continues to grow and powers products from leading brands in the world.

QuickSet Cloud was accessed by over 500 million devices across the globe in the last month alone!


QuickSet Cloud was accessed by over 500 million devices across the globe over the last month. In the United States, a leading cable provider had over 10.3 million transactions last month! Adoption of QuickSet Cloud is not limited to North American and European markets, but it is also actively used in all corners of the world:

prime cable provider in South Korea, a country with a population of 51 million, generated over 84 million transactions last month on QuickSet Cloud!

In the Middle East, in a small country with a population of only 8.5 million, we will be going live soon with a leading cable provider. During our testing phase alone, the provider made nearly 239 thousand transactions in a month

With a yearly run rate of 15.3 billion transactions, over the last three years, we have grown by 6020%!!

With a yearly run rate of 15.3 billion transactions and growth of 6020% over the last 3 years, QuickSet Cloud is powering products from leading brands in the world.

Repeatable Success Stories From All Corners Of The World...

We assist consumers through the setup process, however, our best measure of success is that consumers don't even see our technology and we fully automate their device setup experience.

At the end of 2018 we went live with one of the largest telecom providers in the United States. Considering a user-driven setup takes 5 minutes to complete, utilizing QuickSet Cloud helped these customers save over 17,000 hours last 30 days! This is because 93% of the TV setup experiences were fully automated with no user intervention.

Automatic TV setup saved the telecom provider consumers over 17,000 hours in the last 30 days!

Similarly, in 2018, we rolled out with a prime cable provider in Europe, and over the last 30 days alone, achieved a consistent automated TV setup rate of 94%!

Continuing our success stories on a different category of devices, a fully automated TV setup rate of 89% was observed for a prime OTT provider in United States over the last 30 days.

Going back to our first roll out on QuickSet Cloud in 2016, with a prominent cable provider in the United States, we have had similar and consistent success across all our customers...

QuickSet Cloud insights: European vs. American Living Rooms... 

As North America has been quicker to adopt newer entertainment devices, such as transitioning from AVRs to soundbars, we see a noticeable difference in the usage of AVRs, with only 5% penetration in North America, and about 19% in Europe.

Did You Know?

In addition to powering most of the leading televisions and set top boxes, QuickSet Cloud is now used by a growing list of devices across smart home gateways, smart lighting systems, gaming consoles, smart speakers, robot vacuums, to name a few!


Customer Story – 650 Hours Saved in Just One Week!

Following is a snippet of QuickSet Data Insights, covering the first week of a major cable provider in Europe going live with a next-generation entertainment platform powered by QuickSet Cloud. These insights enable data driven decision making; leading to the refinement of products.

QuickSet Data Insights, powered by Device Knowledge Graph , is one of the benefits of using QuickSet family of products. This enables our customers to take intelligent actions based on quantifiable data about their consumers' installed base. With a data driven culture, we also leverage these points for measuring QuickSet's success and prioritizing features.

Getting Started - Out of The Box Experience

  • 94% of the households automatically set up their devices with zero manual intervention, powered by QuickSet device discovery and fingerprinting technology. 
  • 98% of these successful setups are able to directly tune to content with a single touch. Read more about this feature here.

Above resulted in drastic time savings for consumers. How drastic? considering a manual, user-driven setup takes on average 5 minutes, automatic setup saved the cable provider consumers over 650 hours in the first week alone!

Automatic setup saved the cable provider consumers over 650 hours in the first week alone!

Usage Trends - Peak Times

  • As one can imagine, most consumers setup their devices post typical working hours; we can now prove this using data! Most consumers setup their devices between 5:00 PM – 7:00 PM

Market Analysis - Audio Penetration

  • 69% of households only set up a TV
  • 31% of households set up an audio device in addition to a TV

Market Analysis - TV Brand Fragmentation

The market remains fairly fragmented; however, the top two brands dominate the majority of the market share, holding ~65% of the installed-base market.

Market Analysis - Median Device Age

With more than one-third of the customers having TVs older than 5 years, and 20% of customers having 2017 model-year TVs, proper support and handling for both legacy as well as new devices is essential.

Fun Fact - Input 1 Domination

Despite the proliferation of devices in recent years and the rise of over the top boxes, “input 1” remains dominated by service providers, with ~ 60% of the newly launched cable boxes, connected to input 1!!

Customer Story – Samsung’s 9500 Televisions Powered By QuickSet

In 2016, Samsung revolutionized the TV industry when they launched their 9500 series of smart TVs, powered by QuickSet. We are elated that consumers are thoroughly enjoying these TVs that have decluttered the remote basket in their homes and given them what they truly care about - easy access to content and services.

"The TV actually fixed the three-decades-old pile-of-remotes problem….I can go from my cable box to my Xbox to Netflix in a snap….I can go to my favorite network without needing to switch inputs or touch that gosh-awful TV programming guide….It is even smart enough to pull channel data in over the Internet and make recommendations on the screen….A truly universal TV remote has an immediate impact on my life.” - said Geoffrey A. Fowler,  technology columnist, Wall Street Journal. Read More

With this TV, Samsung provided a simple and unified user experience across devices and content by utilizing QuickSet platform and its extensive knowledge graph of devices. Automatic discovery of devices and configuration of TV remote unit for it to control virtually any device that gets plugged into the TV, a unified content interface for users to be a touch away from their devices or favorite content and many other features make it a revolutionary television where things just work when the users need them to.